If your SEO expert has not yet discussed paid social media advertising with you, hang on to your hat: the latest trend is to spend at least a portion of your advertising budget on social media channels rather than the old “pay-per-click” and targeted content aspects of paid marketing. Google now even says that the … Read More
If you are considering “SEO” for your website, you probably have some questions. The first ones might be, “What in the world is SEO and what is it you actually do?” For the lay person, SEO can be very confusing. Here is a primer to give you some information to make a decision on whether … Read More
What has happened to the SEO industry in the past few years? It is easier to say what has not happened: it has not remained static. The changes in SEO strategy have been so fundamental and far-reaching that it is safe to say that SEO is not the same industry it was ten years ago. … Read More
