There is a continual debate about whether SEO for law firms works to build strong client bases. On one hand, spending money on SEO for a lawyer’s website may seem wasteful when you can simply rely on “word of mouth.” On the other hand, you may have heard stories about how a good web development company rapidly increased the bottom line of a floundering law firm or took a firm from mediocre to thriving. Which is true, and, more importantly, can your law firm afford not to invest in professional advice on SEO strategy?