Pay-Per-Click – What Does This Mean For Your Business?

One surefire way of drawing potential customers to your business’s website is Pay-Per-Click marketing  – known informally as PPC. In this article, we’ll cover the basics of PPC marketing and how it can boost your business.

 

PPC Marketing at a Glance

When you’re in a PPC marketing campaign, you’re only paying for each time your ad is clicked in search engine marketing. In essence, you bid for your online ad placement based upon a keyword phrase.

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