It’s common knowledge that we live in a digital world. As individuals, everything we post, comment on, or are tagged in online makes up our web presence, which is also called a digital footprint. The same thing applies to businesses.
A digital footprint refers to how your company is represented across the internet, beyond just your website. Social media accounts, blogs, customer reviews, and even mentions on other websites all make up your digital footprint. All the information you share online creates a “persona” for your business, so potential customers are able to get to know you as an organization. A strong, positive digital footprint is something that can greatly impact your success.