Caldiatech, Author at Cadiatech

Find Out How Your Business Can Benefit From New Google Post Offerings

January 3, 2020June 15, 2018 by Caldiatech

In early June, Google announced new ways you can use Google Posts to tell potential customers about offerings at your business. We’ll talk about it in this issue.

What is Google Posts?

Making their debut in January 2016 for the initial exclusive use of U.S. presidential candidates, Google Posts became available to business owners in March of that year. Essentially, Google Posts allows you to create content about your business in card format that appears high in Google search results for your product or business name.

Should You Have More Than One Domain Name?

January 3, 2020May 25, 2018 by Caldiatech

The name of your business or product can play a key role in your profitability – especially when used creatively in your domain name. In this issue, we’ll talk about why it sometimes makes sense to have more than one domain name for your business.

Should Businesses Still Use Facebook?

January 3, 2020May 4, 2018 by Caldiatech

It’s not unusual for Facebook to be in the news, but recently the social media behemoth has been making headlines for all the wrong reasons. Coming clean to admit that user data has been anything but private, Facebook is obviously at a crossroads.

But is Facebook still a good place for businesses to do business? We’ll talk about it in this issue.

Learn Why Google’s Mobile-First Indexing Can Seriously Affect Your Business

January 3, 2020March 30, 2018 by Caldiatech

If your site is not mobile friendly, you had better make plans to fix that, and you’d better do it quick. Act as if the success of your business depends upon going mobile-friendly since it actually does.

That’s because Google is on the verge of flipping the script in terms of website indexing. Rather than indexing desktop versions of sites, Google is about to go with mobile-first indexing.

Finding Your Customers on Social Media

January 3, 2020March 27, 2017 by Caldiatech

For small, medium and big-sized businesses alike, social media has grown into a juggernaut for owners. But along with that growth comes complications – in part because there are just so many options for social media channels.

Should you be on all of them or just a few? If it’s just a few, how do you decide?

Read About Important Business Lesson Learned From Amazon Outage

January 3, 2020March 20, 2017 by Caldiatech

In late February, an outage at Amazon’s AWS cloud computing division caused the internet to go haywire for a few hours as businesses and people dependent upon services hosted through the service scrambled.

In this issue, we’ll talk about what happened as well as pass along potentially valuable lessons for business owners that were learned by many from it.

Find Out How You Can Access Customer Data Through Social Media

January 3, 2020March 13, 2017 by Caldiatech

Data is a key component to business growth. Among the chief benefits to businesses being active on social media is the ability to measure data in real time.

In this issue, we’ll talk about ways you can use data gleaned from your social media profiles to grow your business.

Find Out How Twitter’s Moments Can Create Buzz About Your Business

January 3, 2020March 6, 2017 by Caldiatech

In a previous issue, we shared ways to leverage Instagram’s Stories to boost your business. But why should users of Instagram have all the fun when Twitter has its Moments feature?

In this article, we’ll hone in on Twitter’s Moments, and talk about how it can be used to help your business.

Learn From the Social Media Blunders of Others

January 3, 2020February 27, 2017 by Caldiatech

On social media, brand reputations can be made and destroyed before you blink. That’s another reason why it’s crucial to partner with a social media management provider.

In this issue, with a bit of help from CNBC, we’ll take a look at some important lessons that were learned because of social media blunders by some pretty big brands.

Learn How to Leverage Instagram’s Stories to Boost Your Business

January 3, 2020February 20, 2017 by Caldiatech

Instagram launched Stories, a feature allowing users to post videos and photos that appear together in slideshow format. After 24 hours, they disappear. It may be a blatant rip-off of Snapchat, which operates in much the same way, but in just a few months, Stories showed who was boss. While Snapchat has 150 million daily users, about 300 million are using Instagram’s Stories each day.

In this issue, we’ll take a closer look at Instagram Stories, and how you can leverage it for your business.