The Steps To Building a Strong Website

No matter what your business is, you probably need a website.  Almost every company these days has some type of web presence, and most business owners consider a well-built and well-run website essential for their business’s success.  Choosing the right person or company to build your website is important, but how do you know what should be on your website and whether the person or company you choose is doing a good job?

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What Happens During a Website Review?

You may have been told that you need a website review.  Many business owners dread this process because they do not really understand what happens during this process.  What does it mean, exactly, to have your website reviewed?  What are the steps that are taken, and what will happen after the review?

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Law Firm v. Sole Practitioner Online Advertising

Whether you are a sole practitioner or a member of a large law firm, online advertising is one of the best ways to attract new clients.  According to the latest marketing statistics, at least one-third of all new legal clients found their lawyers through online sources, including social media advertising.  What this means for your practice is that you will want to tap into the enormous power of web marketing to grow your client base.

However, the techniques for online advertising are somewhat different for sole practitioners and law firms.  Understanding the difference will help you choose the right marketing streams for your particular situation.

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The Best SEO Plan for Your Business

If you are like most business owners, you want to minimize your advertising costs while still bringing in new clients.  Finding the right balance between spending and profit is often a difficult task, and it helps to have a professional on your side who can help.  Unfortunately, many business owners are lured by promises from SEO companies of unrealistic results and conclude that SEO is not the best way to maximize their advertising budgets.

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Do You Need To Be Verified on Social Media?

While most people were unaware, a war began on Twitter, Facebook, and Instagram–over verification status.  As strange as it may seem, this topic has become a hot button for those using the three platforms.  Should users have to pay to have their status verified?  Is having a verified status seen as a good thing, or will potential clients shun businesses that do so?

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What Are Core Web Vitals?

As the owner of a website, you do not always need to know everything that goes on “behind the scenes” to elevate your search engine rankings.  Most business owners do not really want or need to understand how websites are coded or what types of markup give the best results.  However, it is important to understand the basics of what Google and other search engines are looking for so that you can understand why your website is–or is not–ranking well in search engine results.

One easy way to begin understanding these complex issues is to look at what Google calls “Core Web Vitals.”  These are three metrics that measure important factors for a website such as interactivity, loading time,  and visual stability.  By understanding these important points, you can more easily discuss what needs to change on your website with your webmaster or SEO professional.

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Can Video Be A Part of Your Advertising Strategy?

While most business owners understand the need for online advertising in today’s competitive market, many are understandably worried about the idea of creating video content for their advertising campaigns.  After all, most of us are not directors or producers!  However, with just a bit of planning and the use of the right tools, video content can be much easier to create than you think, and using it can give a healthy boost to almost any type of business. 

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How to Make Social Media Work For You

Everyone talks about using social media as a tool to promote your business, but how can you actually do this effectively?  It is very important to use social media properly, as using it ineffectively can be costly in terms of time and money.  In a worst-case scenario, poor social media use can actually harm your business!  Here are some tips to help you get the most out of your social media use to promote your business online and generate more traffic for your company. 

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How To Create A Strong SEO Strategy for 2023

The New Year is a great time to take stock of your current business SEO plan and to set goals for what you want to accomplish in the coming year.  With new innovations happening all the time, it is important to take a regular “pulse” of your company and decide if you want to make changes to your current marketing strategy.  Here are some ways you can springboard a discussion with your SEO professional about what you want your online advertising to do for you.

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How Woking From Home Has Changed Since COVID-19

COVID-19 changed many things about our world, but one of the biggest was the way we work.  According to a recent study by Stanford University, 42 percent of workers now primarily work from home, and in many cases these work-from-home scenarios are producing better turnaround times and more productivity for companies.  The primary motivating factor in these numbers is the type of communication software used by the employer.

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