In a previous blog entry, we talked about how Search Engine Optimization (SEO) can give small and medium sized business a serious competitive business edge.
In that article, we emphasized how finding your business’s site after entering specific search phrases provide you with an incredible opportunity to secure new leads.
In our last blog, we shared overall marketing trends to keep an eye on in 2016. In this entry, we’ll hone our efforts to focus on the buying habits and trends of consumers with the help of research carried out by the good people at business2community.com.
Researchers looked at two populations for their study: 1,002 U.S. shoppers over the age of 18 and 1,005 U.S. over the age of 18 who’ve made an online purchase within the past 6 months.
A common request from our clients are WordPress plugin suggestions so that they have the right set of tools to take their businesses to the next level. In this article, we’ll focus on some of the more essential plugins.
There are currently about 40,000 plugins for WordPress available for download. Here’s a selection of free and premium must-have plugins that can seriously jumpstart your business website.
There’s no doubt about it: for companies to survive in the competitive landscape on today’s markets, they must keep up with the trends – especially when it comes to marketing. In this article, we’ll talk about the personal customer experience – one of the most important trends out there – and how you can make it work for your company.
No getting around it: the digital age has revolutionized the way we buy things and do business. One aspect of business that has stuck around, though, is the importance of the personal touch. If you’re knowledgeable about your customer’s purchasing history and have a good understanding of what they’re after, you have a far better chance of turning that customer into an advocate for your business.
You don’t have to be a programmer to understand the benefits PHP programming can bring to a business. In this article, we’ll tell you why.
Originally called Personal Home Page, PHP was developed a series of codes to track visitors on a particular site. Since then, it has grown to be the most popular “interpreter” on most operating systems and platforms in the world.
One surefire way of drawing potential customers to your business’s website is Pay-Per-Click marketing – known informally as PPC. In this article, we’ll cover the basics of PPC marketing and how it can boost your business.
When you’re in a PPC marketing campaign, you’re only paying for each time your ad is clicked in search engine marketing. In essence, you bid for your online ad placement based upon a keyword phrase.
When it comes to building your business’s website, you’d be hard-pressed to find a better content management system than WordPress. With more than 25 percent of the world’s websites based upon the WordPress platform, it is purposefully designed so that your web editing and publishing experience is as easy, efficient and effective as possible.
Put simply, WordPress is a content management system (CMS) that makes it easier for you to update and maintain your business’s site without having to go deep into the woods with HTML coding.
It’s a pretty safe bet to assume that you’ve heard the phrase “SEO.” But what exactly is Search Engine Optimization and how can it help your business? In this article, we’ll tackle both of those questions, and share reasons why SEO is so important to the success of small businesses in particular.
In the simplest of terms, the goal of effective SEO is to drive qualified lead-generating traffic to your website. From the viewpoint of the business owner, the key phrase to remember is “qualified lead-generating traffic.”
When it comes to partners for your company, you want only the best. C3IT, located on the web at https://c3itus.com , is a Microsoft Gold Partner, and as such the company offers collaborative portals on SharePoint as well as self-service Business Intelligence and Custom Enterprise Software. C3IT provides case management and safety compliance solutions that … Read More
There is a great debate swirling around how topical links must be in order to give you the SEO value you want. Which links pack the most punch and deliver the highest quality for your website? Which links should you pursue and which ones do not really matter?
First, it is important to clarify what Google looks at in terms of site versus page. If Google gives more weight to a site than a page, then the overall purpose of the site is more important to link building than the content of a particular page. If the opposite is true, then the content of the page is all-important. This is a consideration that must be addressed, because there may be a particular article in a page that is relevant to your site, even if the overall purpose of the site is not relevant.
