If you are like most attorneys, you have been encouraged by colleagues and advertisers to add a blog to your website, but perhaps you never really considered it a useful way to enhance your firm’s business. After all, blogging takes time and effort. Is it really worth it to add a blog to your legal website?
Blogging can be a feature of your website that accomplishes several simultaneous goals, but it must be done correctly with attention to SEO conventions, link, and keyword saturation, and proper keyword usage. Without these details, your blog is unlikely to help you grow your business or lead potential clients to your door. Because blogging is an investment, you naturally want to know what it can do for you before you invest time and budget into the process.
