The name of your business or product can play a key role in your profitability – especially when used creatively in your domain name. In this issue, we’ll talk about why it sometimes makes sense to have more than one domain name for your business.
For small businesses in just about any industry, the overriding goals are essentially the same: profitability, customer satisfaction and growth. One of the essentials required in meeting those goals is to have an effective online presence. While it can be easy to overlook, a business’s domain name can make all the difference in the world.