Focusing Away from SEO?

SEO is definitely important, but the habit of focusing all of our attention on SEO topics may cause us to lose sight of the goal, which is to get and retain customers. In fact, sometimes it is best to focus away from SEO per se and instead focus on the overall idea of marketing, including both online and offline strategies in the “big picture.”

By Shifting the Focus, SEO Fits the Landscape

Most brands tend to make one of two mistakes: either they ignore SEO or they focus completely on inbound marketing. This is easy to understand, since most marketing agencies push their own products. If they are SEO-centric, the marketing firm likely focuses on SEO. If not, they tend to ignore it or even downplay its importance.

Read MoreFocusing Away from SEO?

Using All The Channels – Simultaneously: SEO & Social Media In The Real World

As if it were not enough that SEO marketing is complicated by social media use, pay-per-click campaigns and link building, experts now say that the entire spectrum of marketing strategies does not hinge on any single element.  Rather, marketing depends on understanding that users are operating multiple devices and platforms simultaneously and knowing how to … Read More