AI, or artificial intelligence, is a term used for several types of interactions that rely solely on machines to digest and produce interactions with human beings. The minutiae of AI can be complicated, but it is still important to understand the basics in order to comprehend the impact that these interactions have on your SEO strategy. Almost everyone is now affected in some way by artificial intelligence, especially business owners who want to compete in the online marketplace.
Among the few absolute truths in this world is this nugget: technology will never sit still. That being said, let’s take a look at online marketing trends to keep an eye on for the rest of 2016.
He Who is Mobile Will Rule: Mobile Optimization
Essentially mobile optimization is making sure that visitors using mobile devices can navigate your site effectively. Landing pages with a font that makes you squint does not make for a good experience.