Setting Goals With Google Ads

Google recently introduced customer acquisition goals for ads, which will now allow for better targeting of new clients by those who use this service.  Google is offering two options for these goals:  New Customer Value and New Customer Only.  Each supports a different objective in target marketing, while both allow for the calculation of the cost of acquiring new clients and customers.

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Law Firm v. Sole Practitioner Online Advertising

Whether you are a sole practitioner or a member of a large law firm, online advertising is one of the best ways to attract new clients.  According to the latest marketing statistics, at least one-third of all new legal clients found their lawyers through online sources, including social media advertising.  What this means for your practice is that you will want to tap into the enormous power of web marketing to grow your client base.

However, the techniques for online advertising are somewhat different for sole practitioners and law firms.  Understanding the difference will help you choose the right marketing streams for your particular situation.

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