SEO Gives Small Business Competitive Edge

It’s a pretty safe bet to assume that you’ve heard the phrase “SEO.” But what exactly is Search Engine Optimization and how can it help your business? In this article, we’ll tackle both of those questions, and share reasons why SEO is so important to the success of small businesses in particular.

SEO AT A GLANCE

In the simplest of terms, the goal of effective SEO is to drive qualified lead-generating traffic to your website. From the viewpoint of the business owner, the key phrase to remember is “qualified lead-generating traffic.”

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