Local SEO has become one of the leading concerns of many businesses since the advent of the cell phone. Recent studies show that more and more people are using their phones to locate businesses in their geographical area, which means that showing up in the local search terms has become of paramount importance. However, the strategies for dominating local search markets are not necessarily the same as those for nationwide searches. When it comes to local SEO, you must have a specific plan to optimize your search results and stay visible to customers searching for you in your local area.
It’s a pretty safe bet to assume that you’ve heard the phrase “SEO.” But what exactly is Search Engine Optimization and how can it help your business? In this article, we’ll tackle both of those questions, and share reasons why SEO is so important to the success of small businesses in particular.
SEO AT A GLANCE
In the simplest of terms, the goal of effective SEO is to drive qualified lead-generating traffic to your website. From the viewpoint of the business owner, the key phrase to remember is “qualified lead-generating traffic.”
SEO experts have long measured keyword ranking in order to report back to customers on their websites’ progress. However, a recent report from SEO Moz gives 10 alternative metrics that may give a more accurate picture of how a website is fairing. Rank indexes. When it comes to keywords, tracking an index may be simpler … Read More
Flirting is an art form. It is not something that is done successfully by bludgeoning someone with attention. Similarly, flirting successfully with Google is often a matter of subtlety rather than brute force. According to experts, when you find that your website rankings are not what you wish, you must fine-tune your approach to the … Read More