Creating content is about more than simply putting words on a page. Today’s content must be even more focused on in-depth examination of various topics or must provide original, useful facts or opinions. Tired, recycled content is simply not going to make the grade with algorithms of increasing complexity. Google rocked the SEO world with … Read More
As of September 12, users will no longer be able to leave a video response as a comment on a YouTube video. Google cites incredibly low response including a .004 percent click-through rate as a reason to cut the feature. Instead, YouTubers are being asked to focus on titles, hashtags and descriptions to engage audiences … Read More
It seems everyone has a Facebook page, but few people or businesses know how to optimize their pages for search. Unfortunately, this means that a business’s Facebook page may not be delivering the content punch it could due to poor reach or lack of searchability by targeted groups. It is important to maximize your Facebook … Read More
LinkedIn has become one of the fastest-growing business-oriented social networks on the Internet. With 225 million users, business professionals cannot afford to be out of the loop when it comes to being a part of the growing LinkedIn community. However, until May, users who wanted to add visual media such as photos or videos and … Read More
If your SEO expert has not yet discussed paid social media advertising with you, hang on to your hat: the latest trend is to spend at least a portion of your advertising budget on social media channels rather than the old “pay-per-click” and targeted content aspects of paid marketing. Google now even says that the … Read More
If you are considering “SEO” for your website, you probably have some questions. The first ones might be, “What in the world is SEO and what is it you actually do?” For the lay person, SEO can be very confusing. Here is a primer to give you some information to make a decision on whether … Read More
There are many more types of marketing tools available today than there were a few years ago. Two of the most important for service industries such as law offices are press releases and social media. Press Releases—Do I Need Them? Service industries benefit particularly from the power of the press release. Almost any news story … Read More
If not, you may be losing more traffic than you think. A recent study found that the more explicit a headline is in terms of reader takeaway, the more likely the reader is to click on it and actually read the content. Every Piece Counts Search engine optimization is far more than simply adding keywords … Read More
