‘Tis the Season To Shop for Gadgets

According to the latest research on what consumers are looking for on the web, product searches have been taken over by fitness, mobile devices and gaming consoles.  This leads experts to believe that this holiday season will see a run on these types of items to be given as gifts.  These findings also have implications … Read More

The Challenge In Google’s New Algorithm

For those in the world of web marketing, at least for those concerned with how Google affects that field, the month of October has presented challenges to the way we find information.  Google “went dark” on providing those who own web sites with information on Google Analytics as to which search terms people are using … Read More

Ten Things You Need To Know About Hummingbird

If you haven’t heard about it yet, you will:  Google’s newest search algorithm, known as “Hummingbird.”  Here are ten quick takeaways about Google’s newest way to return better search results to end users. What is Hummingbird? Hummingbird is a new search algorithm or a way for Google to sort through and rank billions of returns … Read More

It’s About The Goals, Not The Methods

You have such a dazzling array of nifty little tools at your disposal when it comes to SEO marketing that it is easy to get bogged down in the tools rather than the end goals.  However, all the neat programs in the world will not save a floundering web page if you do not focus … Read More

Pass the Link Juice, Please

We all think we know how Google operates, but there are actually hundreds of factors that can influence a web page’s rankings with this search engine.  One of these is PageRank, determined by the “link juice” passed from one page to another when various pages link up on the Internet by sharing information. What Is … Read More

Personalization and SEO: Marrying Users to Brands

Let’s face it:  there is something a little creepy about how much Google knows and does.  The creator of driverless cars and leap-motion interfaces is also the creator of targeted marketing at a whole new level through tracking of ISP users and the places they visit on the web.  Google does not apologize for this … Read More