social media marketing Archives - Page 3 of 3

How Important is Social Media To Your Website?

January 3, 2020November 25, 2014 by Caldiatech

According to the experts at Moz, it is hard to overestimate the importance of social media to your web marketing efforts. In fact, 72 percent of online adults use social media on a regular basis, with YouTube reaching more adults in the 18-34 age range than any cable network. Marketers now use social media to reach customers, so if you are not using it, you may already be behind the curve.

It is important to keep up with social media, so here are some tips to help you use it effectively, even if you have never incorporated social media into your web marketing plan before:

Marketers Must Evolve in Competitive Future

January 3, 2020May 6, 2014 by Caldiatech

It is no longer enough to “do” search marketing. As the field becomes more and more competitive, it is critical that you set yourself apart with unique and evolving web marketing techniques. The Hummingbird, Penguin and “not-provided” climates have made it very difficult for marketers to stick to old, tried-and-true methods. To survive, your company … Read More

How To Set Up The Perfect Marketing Strategy

January 3, 2020March 6, 2014 by Caldiatech

Of course, there is really no such thing as a “perfect” marketing strategy. In fact, it is even impossible to set up a marketing strategy that will work well for every type of business because companies have such varied needs. However, by following some basic rules, you can have the very best marketing strategy for … Read More

Don’t Be Modest! Event Sponsoring Key To Increasing Engagement

January 3, 2020August 22, 2013 by Caldiatech

When you were a child, were you told that it is rude to take credit for your good actions? While your parents may have told you that it negates the value of what you have done for someone if you brag about it, there are exceptions to that rule. It is no doubt true that … Read More

Are You Getting the Most Out of Your SEO?

January 3, 2020August 7, 2013 by Caldiatech

There are many more types of marketing tools available today than there were a few years ago. Two of the most important for service industries such as law offices are press releases and social media. Press Releases—Do I Need Them? Service industries benefit particularly from the power of the press release. Almost any news story … Read More

Using All The Channels – Simultaneously: SEO & Social Media In The Real World

January 3, 2020July 29, 2013 by Caldiatech

As if it were not enough that SEO marketing is complicated by social media use, pay-per-click campaigns and link building, experts now say that the entire spectrum of marketing strategies does not hinge on any single element. Rather, marketing depends on understanding that users are operating multiple devices and platforms simultaneously and knowing how to … Read More