While most business owners understand the need for online advertising in today’s competitive market, many are understandably worried about the idea of creating video content for their advertising campaigns. After all, most of us are not directors or producers! However, with just a bit of planning and the use of the right tools, video content can be much easier to create than you think, and using it can give a healthy boost to almost any type of business.
A business must always be on top of the latest trends to stay competitive in any market, and the use of social media is no exception. A recent memo from Facebook outlines the company’s plans to move to video-based rather than photo-based content, according to an article in SEO Journal. What this means for small businesses is a change in handling social-media-driven advertising.