If you have not heard of UpWorthy, it is time you checked out the web’s newest young gun. In just a few short months, this site has proven that great content drives numbers when it comes to website traffic. Without memes, top 10 lists or vapid filler, UpWorthy is outdistancing long-standing competitors such as BuzzFeed … Read More
Creating content is about more than simply putting words on a page. Today’s content must be even more focused on in-depth examination of various topics or must provide original, useful facts or opinions. Tired, recycled content is simply not going to make the grade with algorithms of increasing complexity. Google rocked the SEO world with … Read More
As an SEO marketer, you have no doubt hung your head and torn at your hair when considering bounce rate. There is little that is more frustrating than to claw your way to the top of the SERPs only to fall back down due to high clickback rates on the part of users. Known as … Read More
As of September 12, users will no longer be able to leave a video response as a comment on a YouTube video. Google cites incredibly low response including a .004 percent click-through rate as a reason to cut the feature. Instead, YouTubers are being asked to focus on titles, hashtags and descriptions to engage audiences … Read More
If you are like most law firms or other businesses, you may think of social engagement on the Internet as a matter of “setting up” a Facebook page or LinkedIn profile and sitting back and waiting for results. Unfortunately, it is not quite that simple. When you engage in social media marketing, you are not … Read More
It’s really remarkable to think about just how fast the world of technology continues to change and advance. Devices and functionality that were considered ‘cutting-edge’ and ‘wave of the future’ just a few short years ago are now considered nothing more than obsolete. As such, companies that provide technology to a worldwide market need to … Read More
It seems everyone has a Facebook page, but few people or businesses know how to optimize their pages for search. Unfortunately, this means that a business’s Facebook page may not be delivering the content punch it could due to poor reach or lack of searchability by targeted groups. It is important to maximize your Facebook … Read More
LinkedIn has become one of the fastest-growing business-oriented social networks on the Internet. With 225 million users, business professionals cannot afford to be out of the loop when it comes to being a part of the growing LinkedIn community. However, until May, users who wanted to add visual media such as photos or videos and … Read More
If your SEO expert has not yet discussed paid social media advertising with you, hang on to your hat: the latest trend is to spend at least a portion of your advertising budget on social media channels rather than the old “pay-per-click” and targeted content aspects of paid marketing. Google now even says that the … Read More
When you were a child, were you told that it is rude to take credit for your good actions? While your parents may have told you that it negates the value of what you have done for someone if you brag about it, there are exceptions to that rule. It is no doubt true that … Read More
