You may not want to take a course in statistics, but understanding how statistics work is critical when you are trying to analyze basic performance metrics. Interpreting the results of these metrics can be problematic if you do not understand how the metrics relate to the “big picture,” and statistics is a large part of … Read More
When you feel that you always have to come up with new, fresh content to keep your web rankings up, it can put a great deal of strain on you. Scaling, or the process of optimizing workflow, may include outsourcing content writing, but there is no reason you cannot write great content yourself when the need arises, even if you do not consider yourself an “author.”
Here are some tips to get you started generating great content that will enhance your SEO efforts.
A content audit is the process of analyzing content on a site to determine if it is the best possible use of resources and if the content is promoting the website and brand in the way it is intended to. It is important for you to have a content audit when you want to determine why your rankings are not where they should be. In most cases, changes to content will boost your rankings even if you do not do anything else to help them such as a PPC campaign.
Whether you do your own content audit or have a professional do one for you, it is important to follow a pattern that will allow you to document the changes that must be made. A good content audit will accomplish several purposes, including:
You have no doubt heard of Google’s “Panda Algorithm,” and you may have even heard that Panda looks for high-quality content, but what exactly is Panda looking for?
In order to answer this question, we first must understand what Panda measures. The content issues surrounding originality, quality and interactivity are more easily understood when we realize how Panda works.
Many websites have suffered because of simple lack of content. While there is no definitive rule on how long a page should be, most Page 1 ranking pages are between 1,500 and 2,000 words after HTML tags are removed. This may sound like a lot if you have only 200 words on your page, but you may be able to “cheat” a little by combining several smaller pages together into one larger page with tab navigation to make it easy to read.
One of the best features about SharePoint, and one that makes it useful to thousands of business owners who are struggling to find good collaboration software, is the fact that with the new updates users can collaboration in “real time” on documents and save changes without emailing back and forth.
Even Dropbox and Google Docs, which were once hailed for their cloud-based collaboration capabilities, do not share documents in the way that SharePoint is capable of doing. While it is true that both Dropbox and Google Docs allow users to access documents from a number of locations, they do not share the same type of “real-time” collaboration capabilities that are evidenced in SharePoint.
Would you be surprised to learn that in a recent Microsoft class, most of the students had no answer for the question, “What is SharePoint?” Actually, most people learn about the benefits of SharePoint when they encounter it at work after someone else has chosen to implement this useful Microsoft platform, either in its online … Read More
Hummingbird optimization is no laughing matter, although many SEO experts have not realized its significance yet. When Moz recently polled 300 marketers about Google changes that affected their traffic, almost all of them cited Penguin and Panda but not Hummingbird. However, while Penguin and Panda specifically targeted webspam, Hummingbird may have even broader implications for … Read More
Microsoft SharePoint is not only a program that offers convenient document storage in a cloud base. This incredible program also offers one of the newest and most interesting forms of communication available for a data sharing program: social communication. What Does Social Communication Mean? In the past, workers communicated by email or other methods that … Read More
The term “best practices” has become a buzzword in everyone’s mouth these days. However, many people think that “best practices” means you should always follow a certain set of rules or procedures, and this is not true. Best practices are designed to guide behavior in most situations, but there are times when you must break with the rules and do something different. It is important to know when you can safely ignore expert advice and take a different approach in your SEO practice.
Microsoft has made it clear: Yammer will be the social collaboration vehicle for SharePoint from now on. According to a recent report, Office 365 is the first program to benefit from Yammer, but SharePoint is not far behind. Future service packs will feature out-of-the-box social collaboration through Yammer. However, there has been concern that Microsoft … Read More
