For awhile, it seemed that blogging was the bulletproof way to build links. Now, with new Hummingbird and Panda algorithm updates, some experts are decrying the use of blogs, particularly guest blogs. However, there is still a great deal of benefit to be gotten from blogging and guest blogging if it is handled correctly. In … Read More
The 2014 SharePoint Conference which was held March 3-6 in Las Vegas, Nevada, featured several important speakers as well as more than 230 breakout sessions for developers, IT professionals and others who were interested in finding out more about how SharePoint could help their businesses. Now, all of these sessions and speakers are being offered … Read More
If you have a terrible website, it may seem to you like the little duckling: so ugly it is actually cute. You may rationalize that only people who really “get it” like your website and that those who do not like it are simply “picking on” you, much as we rationalize a bad child’s behavior … Read More
The SharePoint Conference 2014 in March announced some exciting changes to OneDrive for Business in Office 365, part of the entire SharePoint experience. Those changes are beginning to take shape now, and innovations such as Simple Controls, Site Folders, Smarter Search, and more have users buzzing. Most of these changes are designed to make common … Read More
http://moz.com/blog/the-greatest-misconception-in-content-marketing-whiteboard-friday Content marketing takes time but it can be one of the best ways to boost your brand, increase website traffic and ultimately heighten conversion rates. However, the myths surrounding content marketing can negate the benefits of this powerful technique. It is important that clients and SEO experts alike understand the power of content marketing … Read More
Metadata is the term used to describe the large amounts of information that routinely flow through some businesses. Depending on the type of company you operate, you might see thousands of emails, blog posts, spreadsheet entries and other forms of data per day. Metadata refers to the overarching “umbrella” that covers all forms of data … Read More
The problem of Panda and Penguin penalties has been universally discussed and dissected. There is plenty of information available on what webmasters should do if their websites are given a penalty. However, recovery methodologies are not always followed, and risk mitigation is not always well-managed. It is up to webmasters not only to understand these … Read More
It is no longer enough to “do” search marketing. As the field becomes more and more competitive, it is critical that you set yourself apart with unique and evolving web marketing techniques. The Hummingbird, Penguin and “not-provided” climates have made it very difficult for marketers to stick to old, tried-and-true methods. To survive, your company … Read More
Office 365 is the newest evolution of the wildly popular Microsoft Office suite of word- and document-processing software to hit the shelves or, in this case, the airwaves. Office 365’s claim to fame is that it is entirely web-based, making it much more convenient for sharing between remote points. SharePoint integrates with Office 365 to … Read More
Social media is a great way to quietly rebuild your entire brand without making a big fanfare about it. In some cases, this is exactly what you want. Have you launched a new website? Do you have a new line of products that you hope will remake your entire business outlook? Of course you want … Read More
