If you are looking for ways to improve your reach on the web and bring more clients or customers to your door, you may have considered PPC, or pay-per-click, marketing. If you have not heard of PPC or are not sure if it is right for you, read on to learn the facts. Then, talk to your Internet marketing professional at Caldiatech about creating a program that is right for you!
We’ve talked recently about pay per click (PPC) marketing and how it can help your business take off. This entry is aimed at the PPC DIYer, and is specifically provided to help you avoid some of the most common pitfalls of PPC marketing.
Ignoring Your Landing Page
Before you push your campaign live, you can prevent a lot of unintended harm to your business by testing every bit of plan – especially the landing page.
In a previous blog, we talked about Pay-Per-Click marketing, and the tremendous ways it can help build your business. In this article, we’ll dig a bit deeper to bring you some of the data you’ll want to pay attention to while carrying out a PPC campaign.
PPC Marketing Redux
Just to refresh our memories, during a PPC marketing campaign, you pay only for each time your ad is clicked in a search engine phrase. To do this, you simply put a bid on ad placement that is based upon a keyword phrase.