A recent Caldiatech blog shared search engine optimization (SEO) trends that had been noticed at the half-way mark of 2016. The overriding point was that SEO practices – like just about every other technology-related tool – is forever in a state of flux.
With this entry, we’re going to touch on a few SEO techniques that have overstayed their welcome yet are still being used by many businesses and organizations.
In a previous blog entry, we talked about how Search Engine Optimization (SEO) can give small and medium sized business a serious competitive business edge.
In that article, we emphasized how finding your business’s site after entering specific search phrases provide you with an incredible opportunity to secure new leads.
Mobile search is here to stay. If you are not currently harnessing the power of mobile app searches, it is time to start! Creating a mobile-friendly website is a good first step, but you also need apps if you are really going to tap into the mobile market, no matter what it is that you are selling.
Both mobile website and app searches are part of the larger movement toward mobile search paradigms. Every year, mobile takes up more of the search market, and is predicted to eventually edge out other forms of search by a large margin. Because mobile is so important, it is critical that you tap into this market as soon as possible.
http://moz.com/blog/everything-you-need-to-know-about-sponsored-content
Readily-accepted channels for content, such as SEO and PPC, deliver the best results to users at the right time, so is it really necessary to change our game plan? Actually, if you are still using the same content delivery methods, you may be in for a disappointment, according to experts. In the next few years, expect traditional content delivery models to slowly move aside for newcomers such as sponsored content.
Getting content to “go viral” is not a simple process, no matter what advertising might lead you to believe. You do not just write content and sit back waiting for it to magically bring you great results. Often, you must push that content out to the public in order to ensure that people actually get to see it.
In this regard, Facebook advertising may be a great way to get your content out to viewers. One of the advantages of working with Facebook as opposed to other forms of advertising is that you can use this social media platform to fine-tune the details of your target audience. This allows you much greater flexibility in using your advertising budget to reach the people you really want to reach.
SEO is definitely important, but the habit of focusing all of our attention on SEO topics may cause us to lose sight of the goal, which is to get and retain customers. In fact, sometimes it is best to focus away from SEO per se and instead focus on the overall idea of marketing, including both online and offline strategies in the “big picture.”
Most brands tend to make one of two mistakes: either they ignore SEO or they focus completely on inbound marketing. This is easy to understand, since most marketing agencies push their own products. If they are SEO-centric, the marketing firm likely focuses on SEO. If not, they tend to ignore it or even downplay its importance.
What new discoveries did 2014 bring to the content marketing field? This year saw several format changes that sparked interest, including the following: Local snapshots. A list, article or interactive map that focused and targeted a certain segment of the population was a very popular form of content this year. Many of the most popular … Read More
When you think of search engine optimization or SEO, the chances are good that you think of a global effort to draw visitors to your website. While there is no doubt that general SEO is important, many businesses are ignoring targeted local SEO efforts to their peril. Local SEO is one of the most underutilized areas of marketing and can offer your business great benefits if you pay attention to the opportunities you have to expand your local market.
Companies ignore local SEO because they are still trapped in a mindset of global search based on search engines such as Google, Bing and Yahoo. In the past, all businesses were basically thrown in the same pot. If you wanted to reach shoppers, whether they were down the street or around the world, you used the same SEO techniques. Many businesses still operate this way, competing for keyword shares and trying to climb to the top of the search engine pages for various search strings.
You may be confused by the terms “geo-targeting” and “local landing pages” but it is not hard to understand the basics with a bit of study. Once you learn what these terms mean, you can begin the job of ranking your local landing pages for geo-targeted terms that will result in real, live customers to your business!
Geo-targeting is a term used when you focus on a geographically specific area that is pertinent to your product or brand. For example, when you travel around holding exhibitions in various locations, you might want to target specific cities with your brand information. You may also want a geo-targeting strategy for local businesses that do not serve customers worldwide.
In SEO as in other businesses, there is a great deal of misinformation floating around. Unfortunately, since SEO is primarily about information, bad “facts” can hurt your business by denying you the opportunity to increase your website traffic, conversion rates and ROI.
Here are some SEO myths that may cause you to take the wrong directions with your SEO efforts:
