How Important is Social Media To Your Website?

According to the experts at Moz, it is hard to overestimate the importance of social media to your web marketing efforts. In fact, 72 percent of online adults use social media on a regular basis, with YouTube reaching more adults in the 18-34 age range than any cable network. Marketers now use social media to reach customers, so if you are not using it, you may already be behind the curve.

It is important to keep up with social media, so here are some tips to help you use it effectively, even if you have never incorporated social media into your web marketing plan before:

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SEO Myths That Can Hurt Your Business

In SEO as in other businesses, there is a great deal of misinformation floating around. Unfortunately, since SEO is primarily about information, bad “facts” can hurt your business by denying you the opportunity to increase your website traffic, conversion rates and ROI.

Here are some SEO myths that may cause you to take the wrong directions with your SEO efforts:

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Using All The Channels – Simultaneously: SEO & Social Media In The Real World

As if it were not enough that SEO marketing is complicated by social media use, pay-per-click campaigns and link building, experts now say that the entire spectrum of marketing strategies does not hinge on any single element.  Rather, marketing depends on understanding that users are operating multiple devices and platforms simultaneously and knowing how to … Read More