Fixes for Less-Than-Perfect Websites

If you have a terrible website, it may seem to you like the little duckling: so ugly it is actually cute. You may rationalize that only people who really “get it” like your website and that those who do not like it are simply “picking on” you, much as we rationalize a bad child’s behavior … Read More

SharePoint Rolls Out OneDrive Changes

The SharePoint Conference 2014 in March announced some exciting changes to OneDrive for Business in Office 365, part of the entire SharePoint experience. Those changes are beginning to take shape now, and innovations such as Simple Controls, Site Folders, Smarter Search, and more have users buzzing. Most of these changes are designed to make common … Read More

Content Marketing Truths to Help Business

http://moz.com/blog/the-greatest-misconception-in-content-marketing-whiteboard-friday Content marketing takes time but it can be one of the best ways to boost your brand, increase website traffic and ultimately heighten conversion rates.  However, the myths surrounding content marketing can negate the benefits of this powerful technique.  It is important that clients and SEO experts alike understand the power of content marketing … Read More

What Should Webmasters Do In Response to Penguin?

The problem of Panda and Penguin penalties has been universally discussed and dissected. There is plenty of information available on what webmasters should do if their websites are given a penalty. However, recovery methodologies are not always followed, and risk mitigation is not always well-managed. It is up to webmasters not only to understand these … Read More

Marketers Must Evolve in Competitive Future

It is no longer enough to “do” search marketing. As the field becomes more and more competitive, it is critical that you set yourself apart with unique and evolving web marketing techniques. The Hummingbird, Penguin and “not-provided” climates have made it very difficult for marketers to stick to old, tried-and-true methods. To survive, your company … Read More

How Does SharePoint Integrate With Office 365?

Office 365 is the newest evolution of the wildly popular Microsoft Office suite of word- and document-processing software to hit the shelves or, in this case, the airwaves.  Office 365’s claim to fame is that it is entirely web-based, making it much more convenient for sharing between remote points.  SharePoint integrates with Office 365 to … Read More

Rebranding Through Social Media

Social media is a great way to quietly rebuild your entire brand without making a big fanfare about it. In some cases, this is exactly what you want. Have you launched a new website? Do you have a new line of products that you hope will remake your entire business outlook? Of course you want … Read More

Matt Cutts: A Funny Take On A Big Issue

Google’s Matt Cutts has become the face of the giant company’s SEO marketing strategies. When you get to be as big as Cutts, it is only natural that people will begin to poke fun! A new video makes light of some of the Cutts mannerisms that have become familiar to viewers of his ubiquitous tutorial … Read More

How You Can Up Your Mobile Game

Google has made rather dire predictions about how mobile search volume could actually exceed desktop search volume by the end of the year. However, even if you are not completely up on your mobile game, you should not panic. There are simple and easy ways to revise your marketing strategy that will give you better … Read More