Caldiatech 
We spend a lot of time thinking about our online advertising strategy, but recent studies have shown than 82 percent or more of the money companies spend on advertising actually occurs offline. Without a good way to track ROI on offline advertising, it is impossible to know if those efforts are bearing fruit or if … Read More
For those in the world of web marketing, at least for those concerned with how Google affects that field, the month of October has presented challenges to the way we find information. Google “went dark” on providing those who own web sites with information on Google Analytics as to which search terms people are using … Read More
What is TAGFEE? It is an acronym that stands for the things you should be doing on Facebook to generate organic traffic for your website: T is for Transparent. Your Facebook page must be easily accessible to your target audience and must show clearly what you do, how you do it and where your priorities … Read More
The recent changes to Google have the whole SEO world in a tailspin, it seems. Some people are now saying that SEO is dead while others are vigorously defending SEO practices, saying that without them companies now have no hope of ever ranking on Google. What is the truth, and how does it affect your … Read More
In the beginning was Google . . . and Google said that we all needed to be aiming for high-quality content. Of course, Google did not really define what that meant, so we all took a stab at it and figured out our own definitions of “high quality,” eventually reaching consensus based on our SERPs. … Read More
Social media changes so fast that it is hard to keep up with the latest innovations. Most of us have a Facebook page, and that is a good thing: Facebook continues to be the most accessible social media platform for many users. However, that does not mean that we can safely ignore the “upstarts” that … Read More
If you haven’t heard about it yet, you will: Google’s newest search algorithm, known as “Hummingbird.” Here are ten quick takeaways about Google’s newest way to return better search results to end users. What is Hummingbird? Hummingbird is a new search algorithm or a way for Google to sort through and rank billions of returns … Read More
It has happened to the best of us—a mistake on a Facebook post. In fact, with some industries it is a regular occurrence, as information is updated day-by-day and what was posted yesterday is no longer accurate for today. Instead of simply living with the mistake or posting a “correction,” Facebook users now have the … Read More
There are many people out there struggling to win the prize of high SERP rankings. If you ask them why, the most common answer is that they want to generate more business, more traffic to their websites, more potential customers, etc. Few people, however, realize that simply generating traffic may be winning the battle and … Read More
You have such a dazzling array of nifty little tools at your disposal when it comes to SEO marketing that it is easy to get bogged down in the tools rather than the end goals. However, all the neat programs in the world will not save a floundering web page if you do not focus … Read More
