Caldiatech 
It may seem incredible, but it has been known to happen–a home page or other important anchor page simply disappears from Google’s rankings overnight. When it does happen, clients sometimes do not know until the problem has been entrenched for some time, especially if they do not have someone monitoring their website performance on a … Read More
According to a recent article, Google is changing the rules about showing banner ads on branded search results. In the past, Google banned banner ads, but the search engine giant is apparently allowing them now, perhaps in response to opinions that other search engines have more visually appealing results. While it is not yet clear … Read More
According to the experts, the nofollow tag is a useful little tool that can help you manage your SEO campaign effectively by blocking some tags from being picked up on by search engines. While this may seem counterintuitive, there are good reasons not to count certain links as “votes” for search engines. In The Old … Read More
A recent article outlined a very real problem facing small advertisers who might try PPC as a way to up their market share. Both Google and Microsoft supposedly have policies in place known as “Double Serving” that prevent large companies from edging out small ones in PPC campaigns, but it turns out that these policies … Read More
According to the latest research on what consumers are looking for on the web, product searches have been taken over by fitness, mobile devices and gaming consoles. This leads experts to believe that this holiday season will see a run on these types of items to be given as gifts. These findings also have implications … Read More
We spend a lot of time thinking about our online advertising strategy, but recent studies have shown than 82 percent or more of the money companies spend on advertising actually occurs offline. Without a good way to track ROI on offline advertising, it is impossible to know if those efforts are bearing fruit or if … Read More
For those in the world of web marketing, at least for those concerned with how Google affects that field, the month of October has presented challenges to the way we find information. Google “went dark” on providing those who own web sites with information on Google Analytics as to which search terms people are using … Read More
What is TAGFEE? It is an acronym that stands for the things you should be doing on Facebook to generate organic traffic for your website: T is for Transparent. Your Facebook page must be easily accessible to your target audience and must show clearly what you do, how you do it and where your priorities … Read More
The recent changes to Google have the whole SEO world in a tailspin, it seems. Some people are now saying that SEO is dead while others are vigorously defending SEO practices, saying that without them companies now have no hope of ever ranking on Google. What is the truth, and how does it affect your … Read More
In the beginning was Google . . . and Google said that we all needed to be aiming for high-quality content. Of course, Google did not really define what that meant, so we all took a stab at it and figured out our own definitions of “high quality,” eventually reaching consensus based on our SERPs. … Read More
