The recent changes to Google have the whole SEO world in a tailspin, it seems. Some people are now saying that SEO is dead while others are vigorously defending SEO practices, saying that without them companies now have no hope of ever ranking on Google. What is the truth, and how does it affect your … Read More
In the beginning was Google . . . and Google said that we all needed to be aiming for high-quality content. Of course, Google did not really define what that meant, so we all took a stab at it and figured out our own definitions of “high quality,” eventually reaching consensus based on our SERPs. … Read More
Social media changes so fast that it is hard to keep up with the latest innovations. Most of us have a Facebook page, and that is a good thing: Facebook continues to be the most accessible social media platform for many users. However, that does not mean that we can safely ignore the “upstarts” that … Read More
If you haven’t heard about it yet, you will: Google’s newest search algorithm, known as “Hummingbird.” Here are ten quick takeaways about Google’s newest way to return better search results to end users. What is Hummingbird? Hummingbird is a new search algorithm or a way for Google to sort through and rank billions of returns … Read More
It has happened to the best of us—a mistake on a Facebook post. In fact, with some industries it is a regular occurrence, as information is updated day-by-day and what was posted yesterday is no longer accurate for today. Instead of simply living with the mistake or posting a “correction,” Facebook users now have the … Read More
There are many people out there struggling to win the prize of high SERP rankings. If you ask them why, the most common answer is that they want to generate more business, more traffic to their websites, more potential customers, etc. Few people, however, realize that simply generating traffic may be winning the battle and … Read More
You have such a dazzling array of nifty little tools at your disposal when it comes to SEO marketing that it is easy to get bogged down in the tools rather than the end goals. However, all the neat programs in the world will not save a floundering web page if you do not focus … Read More
We all think we know how Google operates, but there are actually hundreds of factors that can influence a web page’s rankings with this search engine. One of these is PageRank, determined by the “link juice” passed from one page to another when various pages link up on the Internet by sharing information. What Is … Read More
Twitter is the platform of choice for legal bloggers and firms who want to provide instant updates on cases, new laws and other “hot” topics. However, your tweets may be going out into the ether unless you have a loyal following who will not only receive your messages but re-tweet them! Why Should I Care? … Read More
Let’s face it: there is something a little creepy about how much Google knows and does. The creator of driverless cars and leap-motion interfaces is also the creator of targeted marketing at a whole new level through tracking of ISP users and the places they visit on the web. Google does not apologize for this … Read More
