There are many things you can do to boost traffic and visitors to your website. However, each of these strategies represents an outlay of time and effort. The most effective strategies combine the smallest amount of effort for the largest return on your marketing investment. How do you know which strategies are most effective and … Read More
Caldiatech™ has been recognized among the top Boise Website Design Companies in 2021 by DesignRush Marketplace. Caldiatech™ offers more than 50 years of combined experience in the area of IT solutions. Since the late 1990s, our company has been taking on the challenge of finding affordable results for our clients, including custom software creating, robust … Read More
Holiday sales are the number-one boost for most retail companies, but with the pandemic, the 2020 holiday season was uncertain and the 2021 season promises to be even more so. While more people are shopping online, fewer people have the money to spend on lavish holiday gifts. The upshot is that the market is tightening, … Read More
Every day, there are more than 3.5 billion Google searches performed. That’s our new normal.
Recently, though, the way consumers perform their online searches has evolved – both at the human and search engine levels. How your business ranks in a Google search return has a huge impact on whether consumers utilize your services.
As you’ve probably noticed, we recently rolled out a new website design for the Boys to Men Mentoring Network. The BTM Redesign Overview; You Spoke, We Listened We based the content and design of the BTM site on suggestions from users who regularly log onto our site. Heavy on engaging videos and photos from BTM … Read More
In early June, Google announced new ways you can use Google Posts to tell potential customers about offerings at your business. We’ll talk about it in this issue.
Making their debut in January 2016 for the initial exclusive use of U.S. presidential candidates, Google Posts became available to business owners in March of that year. Essentially, Google Posts allows you to create content about your business in card format that appears high in Google search results for your product or business name.
The name of your business or product can play a key role in your profitability – especially when used creatively in your domain name. In this issue, we’ll talk about why it sometimes makes sense to have more than one domain name for your business.
Instagram launched Stories, a feature allowing users to post videos and photos that appear together in slideshow format. After 24 hours, they disappear. It may be a blatant rip-off of Snapchat, which operates in much the same way, but in just a few months, Stories showed who was boss. While Snapchat has 150 million daily users, about 300 million are using Instagram’s Stories each day.
In this issue, we’ll take a closer look at Instagram Stories, and how you can leverage it for your business.
Let’s say you’re looking over the analytics for your business website, and while traffic to the site looks really good and strong, you notice that converting the visitors into sales isn’t happening. What’s going on?
It may surprise you to learn that the majority of your visitors may not be human at all. We’ll talk about it in this issue.
As you promote your business online, one of the keys to the success of your marketing efforts is to always be aware of the latest trends for what your online audience wants and how they want it.
We’re talking specifically about content marketing, and in this issue, we’ll share a few of the fast-moving trends that can mean whether or not a lead to your business site will be converted into a sale.
