Finding That Perfect Domain Name

For small businesses in just about any industry, the overriding goals are essentially the same: profitability, customer satisfaction and growth. One of the essentials required in meeting those goals is to have an effective online presence. While it can be easy to overlook, a business’s domain name can make all the difference in the world. … Read More

Bone-Crushing Mistakes to Avoid in Internet Marketing

Internet marketing has little in common with traditional marketing. It really is an entirely different beast. Because of that, it’s very easy for business owners to become frustrated when their Internet marketing investment doesn’t seem to be paying off.

With that in mind, here are a few absolutely bone-crushing mistakes many companies – large and small – make in their Internet marketing efforts.

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Common PPC Mistakes

We’ve talked recently about pay per click (PPC) marketing and how it can help your business take off. This entry is aimed at the PPC DIYer, and is specifically provided to help you avoid some of the most common pitfalls of PPC marketing.

Ignoring Your Landing Page

Before you push your campaign live, you can prevent a lot of unintended harm to your business by testing every bit of plan – especially the landing page.

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Tips for Selecting the Right Cloud Vendor

We’ve written several blogs lately about the advantages of cloud computing for businesses. In this entry, we’ll offer a bit of advice on how to select the right cloud service partner for you and your business.

How Many Businesses Are Actually Using Cloud

A recent survey tells us that about 72% of organizations in the U.S. have at least one of their applications hosted in the cloud. Other key findings from the survey indicate:

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What Are Your Customers Buying Habits?

In our last blog, we shared overall marketing trends to keep an eye on in 2016. In this entry, we’ll hone our efforts to focus on the buying habits and trends of consumers with the help of research carried out by the good people at business2community.com.

Who’s in the Study?

Researchers looked at two populations for their study: 1,002 U.S. shoppers over the age of 18 and 1,005 U.S. over the age of 18 who’ve made an online purchase within the past 6 months.

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Marketing Trends to Watch Out For This Year

Among the few absolute truths in this world is this nugget: technology will never sit still. That being said, let’s take a look at online marketing trends to keep an eye on for the rest of 2016.

He Who is Mobile Will Rule: Mobile Optimization

Essentially mobile optimization is making sure that visitors using mobile devices can navigate your site effectively. Landing pages with a font that makes you squint does not make for a good experience.

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