SEO Gives Small Business Competitive Edge

It’s a pretty safe bet to assume that you’ve heard the phrase “SEO.” But what exactly is Search Engine Optimization and how can it help your business? In this article, we’ll tackle both of those questions, and share reasons why SEO is so important to the success of small businesses in particular.

SEO AT A GLANCE

In the simplest of terms, the goal of effective SEO is to drive qualified lead-generating traffic to your website. From the viewpoint of the business owner, the key phrase to remember is “qualified lead-generating traffic.”

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C3IT Offers Microsoft Gold Partnership Services

When it comes to partners for your company, you want only the best. C3IT, located on the web at https://c3itus.com , is a Microsoft Gold Partner, and as such the company offers collaborative portals on SharePoint as well as self-service Business Intelligence and Custom Enterprise Software. C3IT provides case management and safety compliance solutions that … Read More

How Topical Are Your Links?

There is a great debate swirling around how topical links must be in order to give you the SEO value you want. Which links pack the most punch and deliver the highest quality for your website? Which links should you pursue and which ones do not really matter?

Site vs. Page—Context Matters

First, it is important to clarify what Google looks at in terms of site versus page. If Google gives more weight to a site than a page, then the overall purpose of the site is more important to link building than the content of a particular page. If the opposite is true, then the content of the page is all-important. This is a consideration that must be addressed, because there may be a particular article in a page that is relevant to your site, even if the overall purpose of the site is not relevant.

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Identify Your Own Online Community

http://moz.com/blog/identifying-online-community

An online community is a group of users who have something in common. Hopefully, your online community will be composed of users who all want something that you have: products, services or information. How do you identify your own special online community and build it through the use of social media and other methods?

In order to build the right online community, it is important to first answer a few questions, such as:

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Harnessing the Power of Mobile App Search

Mobile search is here to stay. If you are not currently harnessing the power of mobile app searches, it is time to start! Creating a mobile-friendly website is a good first step, but you also need apps if you are really going to tap into the mobile market, no matter what it is that you are selling.

The Rise Of Mobile

Both mobile website and app searches are part of the larger movement toward mobile search paradigms. Every year, mobile takes up more of the search market, and is predicted to eventually edge out other forms of search by a large margin. Because mobile is so important, it is critical that you tap into this market as soon as possible.

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Writing Content That Works For Clients

http://moz.com/blog/write-authoritative-reports

 

Whether you are a law firm, a retail establishment or a service provider, writing content is important for your website. You may hire someone to write this content or do it yourself, but how do you know if it is really effective? The same rules that apply to writing effective SEO reports to clients also apply in writing blog posts, web page content and other items that are intended to be used for public consumption.

Here are some simple rules to make your writing better:

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What Does Your Audience Want?

http://moz.com/blog/know-what-your-audience-wants-before-creating-content-whiteboard-friday

Before you invest a great deal of time, money and energy in a content creation campaign, it pays to do a bit of research to see what your audience really wants. How can you find out? There are several quick and reliable ways to take a pulse on what your users are looking for and create content that meets those needs.

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What Is Sponsored Content and Do I Need It?

http://moz.com/blog/everything-you-need-to-know-about-sponsored-content

Readily-accepted channels for content, such as SEO and PPC, deliver the best results to users at the right time, so is it really necessary to change our game plan? Actually, if you are still using the same content delivery methods, you may be in for a disappointment, according to experts. In the next few years, expect traditional content delivery models to slowly move aside for newcomers such as sponsored content.

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Using Facebook To Target Your Content Promotion

Getting content to “go viral” is not a simple process, no matter what advertising might lead you to believe. You do not just write content and sit back waiting for it to magically bring you great results. Often, you must push that content out to the public in order to ensure that people actually get to see it.

In this regard, Facebook advertising may be a great way to get your content out to viewers. One of the advantages of working with Facebook as opposed to other forms of advertising is that you can use this social media platform to fine-tune the details of your target audience. This allows you much greater flexibility in using your advertising budget to reach the people you really want to reach.

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