Creating the Best Content For Your Website

Communicating ideas is at the bottom of every website design and creation of website content. No matter what your industry, you are communicating with others. Your website’s content says something to those who see it. As content evolves, customer taste does likewise. This means that customers demand more from your website, so you must be willing to give it to them.

This means that you need more than just good content. You need to constantly come up with fresh ways to present that content so that you retain your clients’ interest. Content updates and refreshes can be just as important and just as effective as writing new content, so it is important to set up a regular rotation for your content to keep it new and exciting.

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How Important is Social Media To Your Website?

According to the experts at Moz, it is hard to overestimate the importance of social media to your web marketing efforts. In fact, 72 percent of online adults use social media on a regular basis, with YouTube reaching more adults in the 18-34 age range than any cable network. Marketers now use social media to reach customers, so if you are not using it, you may already be behind the curve.

It is important to keep up with social media, so here are some tips to help you use it effectively, even if you have never incorporated social media into your web marketing plan before:

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Can You Build Strong SEO Through Content Alone?

You may have heard the age-old statement “Content Is King” thrown around in connection with SEO, but what does that really mean? Can you actually build organic search rankings through content alone? It is possible, but not easy. Instead of focusing your efforts solely on link building, relying on strong content that is deemed by Google to be rich and relevant may give you much better long-term results than link building alone.

What Is Good Content?

Good content is defined as content that Google finds relevant to actual user queries. If you think about that statement, you will see that there is inherently a great deal of work involved in creating good content. You must create content that:

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Geo-Targeting Local Landing Pages

You may be confused by the terms “geo-targeting” and “local landing pages” but it is not hard to understand the basics with a bit of study. Once you learn what these terms mean, you can begin the job of ranking your local landing pages for geo-targeted terms that will result in real, live customers to your business!

What Is Geo-Targeting?

Geo-targeting is a term used when you focus on a geographically specific area that is pertinent to your product or brand. For example, when you travel around holding exhibitions in various locations, you might want to target specific cities with your brand information. You may also want a geo-targeting strategy for local businesses that do not serve customers worldwide.

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SEO Myths That Can Hurt Your Business

In SEO as in other businesses, there is a great deal of misinformation floating around. Unfortunately, since SEO is primarily about information, bad “facts” can hurt your business by denying you the opportunity to increase your website traffic, conversion rates and ROI.

Here are some SEO myths that may cause you to take the wrong directions with your SEO efforts:

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Google’s New Panda Rollout Is Here

“Panda” is the name given to the set of algorithms released by Google that are designed to filter poor content and penalize websites that do not follow Google’s guidelines. Now, the latest version of Panda began a “slow rollout” this week, according to Google sources, and is predicted to affect up to five percent of all search queries.

There are a few signals added to this new algorithm that theoretically will help small and middle-sized businesses rank higher on search engine results pages or SERPs. Here are a few pointers:

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Keyword Analysis: Are You Looking For Keywords In All The Wrong Places?

If you are still performing keyword searches by going to Keyword Tool, typing in some words and creating a list of terms, you may find that you are missing several golden opportunities to improve your keyword analysis.

Part of the problem is that long-tail keywords rather than fathead keywords have gained ascendancy, so it is much harder to predict what searchers will type in. Fortunately, there are a number of ways to find good keywords that will increase organic traffic—if you know where to look.

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Don’t Become a Pigeon!

When Google rolled out its latest algorithm change, this one known by the ironic name of “Pigeon,” local SEO and organic rankings were affected. How do your provide support and sound advice in the wake of Google’s changes?

What Happened With Pigeon?

Pigeon changed several things including the calculations for distance around a search. In most cases, Google reduced the default radius. That means that you may no longer appear to certain local searchers, and your ranking may be affected by the new radius as well.

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Writing Great Content Is Possible

When you feel that you always have to come up with new, fresh content to keep your web rankings up, it can put a great deal of strain on you. Scaling, or the process of optimizing workflow, may include outsourcing content writing, but there is no reason you cannot write great content yourself when the need arises, even if you do not consider yourself an “author.”

Here are some tips to get you started generating great content that will enhance your SEO efforts.

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