In the beginning was Google . . . and Google said that we all needed to be aiming for high-quality content. Of course, Google did not really define what that meant, so we all took a stab at it and figured out our own definitions of “high quality,” eventually reaching consensus based on our SERPs. … Read More
Social media changes so fast that it is hard to keep up with the latest innovations. Most of us have a Facebook page, and that is a good thing: Facebook continues to be the most accessible social media platform for many users. However, that does not mean that we can safely ignore the “upstarts” that … Read More
It has happened to the best of us—a mistake on a Facebook post. In fact, with some industries it is a regular occurrence, as information is updated day-by-day and what was posted yesterday is no longer accurate for today. Instead of simply living with the mistake or posting a “correction,” Facebook users now have the … Read More
You have such a dazzling array of nifty little tools at your disposal when it comes to SEO marketing that it is easy to get bogged down in the tools rather than the end goals. However, all the neat programs in the world will not save a floundering web page if you do not focus … Read More
We all think we know how Google operates, but there are actually hundreds of factors that can influence a web page’s rankings with this search engine. One of these is PageRank, determined by the “link juice” passed from one page to another when various pages link up on the Internet by sharing information. What Is … Read More
Let’s face it: there is something a little creepy about how much Google knows and does. The creator of driverless cars and leap-motion interfaces is also the creator of targeted marketing at a whole new level through tracking of ISP users and the places they visit on the web. Google does not apologize for this … Read More
If you have not heard of UpWorthy, it is time you checked out the web’s newest young gun. In just a few short months, this site has proven that great content drives numbers when it comes to website traffic. Without memes, top 10 lists or vapid filler, UpWorthy is outdistancing long-standing competitors such as BuzzFeed … Read More
Creating content is about more than simply putting words on a page. Today’s content must be even more focused on in-depth examination of various topics or must provide original, useful facts or opinions. Tired, recycled content is simply not going to make the grade with algorithms of increasing complexity. Google rocked the SEO world with … Read More
As an SEO marketer, you have no doubt hung your head and torn at your hair when considering bounce rate. There is little that is more frustrating than to claw your way to the top of the SERPs only to fall back down due to high clickback rates on the part of users. Known as … Read More
As of September 12, users will no longer be able to leave a video response as a comment on a YouTube video. Google cites incredibly low response including a .004 percent click-through rate as a reason to cut the feature. Instead, YouTubers are being asked to focus on titles, hashtags and descriptions to engage audiences … Read More
