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It is no longer enough to “do” search marketing. As the field becomes more and more competitive, it is critical that you set yourself apart with unique and evolving web marketing techniques. The Hummingbird, Penguin and “not-provided” climates have made it very difficult for marketers to stick to old, tried-and-true methods. To survive, your company … Read More
Office 365 is the newest evolution of the wildly popular Microsoft Office suite of word- and document-processing software to hit the shelves or, in this case, the airwaves. Office 365’s claim to fame is that it is entirely web-based, making it much more convenient for sharing between remote points. SharePoint integrates with Office 365 to … Read More
Social media is a great way to quietly rebuild your entire brand without making a big fanfare about it. In some cases, this is exactly what you want. Have you launched a new website? Do you have a new line of products that you hope will remake your entire business outlook? Of course you want … Read More
Google’s Matt Cutts has become the face of the giant company’s SEO marketing strategies. When you get to be as big as Cutts, it is only natural that people will begin to poke fun! A new video makes light of some of the Cutts mannerisms that have become familiar to viewers of his ubiquitous tutorial … Read More
Google has made rather dire predictions about how mobile search volume could actually exceed desktop search volume by the end of the year. However, even if you are not completely up on your mobile game, you should not panic. There are simple and easy ways to revise your marketing strategy that will give you better … Read More
SharePoint adds value to any business, but it is important for business owners to understand the benefits they get from SharePoint in order to fully appreciate what the program can do for their companies. Here are some immediate benefits you will gain when you start using SharePoint to organize your business’s work and data. Save … Read More
Business reviews are nothing new, but making them work hard to support your business is now much easier thanks to the Internet. However, it is very important to understand that reviews are not simply static items on a message board; they are conversations between the customers, the business and the rest of the world. In … Read More
SharePoint, Microsoft’s online sharing platform, has a variety of options to make this program useful for everyone. The various facets of SharePoint make the program customizable to almost any business need for companies of any size, no matter how many employees are involved. Here is a look at the various aspects of SharePoint and the … Read More
Building great content is not just a matter of putting words on a page. Really good content has a purpose and supports the overall goals of the company, but creating it is very difficult. Fortunately, there are some tried-and-true principles that will help create great content for those who are trying to drive traffic to … Read More
SharePoint, the collaboration software from Microsoft, can be used to perform thousands of everyday tasks across the entire spectrum of your organization. However, SharePoint is really designed to do five particular types of tasks very effectively: share, organize, discover, build and manage. Within each of these categories, SharePoint offers the capability to perform many different … Read More
