Find Out How You Can Use Halloween To Get New Customers

With Halloween just around the corner, businesses large and small have a fantastic opportunity to capitalize and attract new customers. After the long summer months, consumers are reading to welcome in the fall season.

Because Halloween is on a Monday this year, we’ll share a few tips for how you can attract new customers to your business during the work week.

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Find Out How WordPress Just Made SEO Easy!

In early October, WordPress added “Advanced SEO Tools” to its programming. It’s actually a powerful trio of tools that will give business owners the abilities to:

  • Write custom meta descriptions for blog posts
  • Write custom title elements for different pages
  • See how a URL will look when shared on Facebook, Twitter, and other social media networks as well as how it will look in Google’s search results.

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Making Sure Your SEO Strategies Are Current

A recent Caldiatech blog shared search engine optimization (SEO) trends that had been noticed at the half-way mark of 2016. The overriding point was that SEO practices – like just about every other technology-related tool – is forever in a state of flux.

With this entry, we’re going to touch on a few SEO techniques that have overstayed their welcome yet are still being used by many businesses and organizations.

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Bone-Crushing Mistakes to Avoid in Internet Marketing

Internet marketing has little in common with traditional marketing. It really is an entirely different beast. Because of that, it’s very easy for business owners to become frustrated when their Internet marketing investment doesn’t seem to be paying off.

With that in mind, here are a few absolutely bone-crushing mistakes many companies – large and small – make in their Internet marketing efforts.

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SEO Trends Mid-Way Through 2016

We’re already well past the halfway mark in 2016, and there is a host of trends related to search engine optimization (SEO) trends we’ve picked up on.

  • Out-of-the-box SEO keeps getting better.
    Just like everything related to technology, SEO is growing by leaps and bounds. In fact, there’s a host of widgets and tools at the disposal of webmasters to use with minimal manual input. Such tools are crucial to ensure site optimization shortly after launch.

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Common PPC Mistakes

We’ve talked recently about pay per click (PPC) marketing and how it can help your business take off. This entry is aimed at the PPC DIYer, and is specifically provided to help you avoid some of the most common pitfalls of PPC marketing.

Ignoring Your Landing Page

Before you push your campaign live, you can prevent a lot of unintended harm to your business by testing every bit of plan – especially the landing page.

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Tips for Selecting the Right Cloud Vendor

We’ve written several blogs lately about the advantages of cloud computing for businesses. In this entry, we’ll offer a bit of advice on how to select the right cloud service partner for you and your business.

How Many Businesses Are Actually Using Cloud

A recent survey tells us that about 72% of organizations in the U.S. have at least one of their applications hosted in the cloud. Other key findings from the survey indicate:

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