Common PPC Mistakes

We’ve talked recently about pay per click (PPC) marketing and how it can help your business take off. This entry is aimed at the PPC DIYer, and is specifically provided to help you avoid some of the most common pitfalls of PPC marketing.

Ignoring Your Landing Page

Before you push your campaign live, you can prevent a lot of unintended harm to your business by testing every bit of plan – especially the landing page.

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Is Your Customer Experience Personalized?

There’s no doubt about it: for companies to survive in the competitive landscape on today’s markets, they must keep up with the trends – especially when it comes to marketing. In this article, we’ll talk about the personal customer experience – one of the most important trends out there – and how you can make it work for your company.

Personalized Customer Experience at a Glance

No getting around it: the digital age has revolutionized the way we buy things and do business. One aspect of business that has stuck around, though, is the importance of the personal touch. If you’re knowledgeable about your customer’s purchasing history and have a good understanding of what they’re after, you have a far better chance of turning that customer into an advocate for your business.

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SEO Myths That Can Hurt Your Business

In SEO as in other businesses, there is a great deal of misinformation floating around. Unfortunately, since SEO is primarily about information, bad “facts” can hurt your business by denying you the opportunity to increase your website traffic, conversion rates and ROI.

Here are some SEO myths that may cause you to take the wrong directions with your SEO efforts:

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How Do You Do A Content Audit?

A content audit is the process of analyzing content on a site to determine if it is the best possible use of resources and if the content is promoting the website and brand in the way it is intended to. It is important for you to have a content audit when you want to determine why your rankings are not where they should be. In most cases, changes to content will boost your rankings even if you do not do anything else to help them such as a PPC campaign.

Whether you do your own content audit or have a professional do one for you, it is important to follow a pattern that will allow you to document the changes that must be made. A good content audit will accomplish several purposes, including:

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Marketers Must Evolve in Competitive Future

It is no longer enough to “do” search marketing. As the field becomes more and more competitive, it is critical that you set yourself apart with unique and evolving web marketing techniques. The Hummingbird, Penguin and “not-provided” climates have made it very difficult for marketers to stick to old, tried-and-true methods. To survive, your company … Read More

Banner Ads For All – Or Not? Google’s New Rules

According to a recent article, Google is changing the rules about showing banner ads on branded search results.  In the past, Google banned banner ads, but the search engine giant is apparently allowing them now, perhaps in response to opinions that other search engines have more visually appealing results.  While it is not yet clear … Read More

How Do I Use Nofollow Tags Successfully?

According to the experts, the nofollow tag is a useful little tool that can help you manage your SEO campaign effectively by blocking some tags from being picked up on by search engines.  While this may seem counterintuitive, there are good reasons not to count certain links as “votes” for search engines. In The Old … Read More