Social media is an extremely powerful tool to help you grow your business, but many business owners do not take advantage of this amazing resource. This may be because they lack the skill to successfully manage social media. It could also be because they simply do not understand all the ways social media can help a business get noticed by potential customers and clients. No matter what the reason, ignoring social media in today’s market is essentially leaving money on the table. With a solid social media plan, you can keep your business active and growing with the help of Facebook, Twitter, Google Plus, LinkedIn, Pinterest, and other platforms.
Caldiatech
How Outsourcing Your IT Frees You To Grow Your Business
Some small- to medium-sized businesses struggle with a basic question: what is the most cost-effective way to handle IT? In some cases, they may believe that it is easier to hire a part-time or full-time dedicated IT employee to handle not only their digital resources but also their internet-based marketing than to outsource these jobs. The question becomes: does it make sense to pay an employee for this work, or should I consider outsourcing this job to a contractor?
Working From Home–New Challenges for Web Design
With new variants of COVID-19 appearing, many employers are considering extending their “work from home” protocols into the near future. In fact, several big companies, including Google and Amazon, have announced plans to keep workers home until at least 2022. However, companies are also fearful that the long-term work-from-home model may have a negative effect on productivity and employee morale. How can employers keep their workers safe but still demand high quality and accountability from them?
Is Online Shopping the “New Normal?”
Most economists agree that things are starting to look “more normal” after the years 2020-2021 and COVID-19. Little by little, stores are re-opening and shoppers are re-emerging to buy goods in person after nearly 18 months of enforced “curbside pickup” and delivery. However, in-person shopping is not completely back to pre-2020 levels, and may never be. Here are some statistics about online shopping in this new age and what it means for vendors of all types:
What is PHP Programming and How Can It Help My Business?
Many business owners do not know or understand their programming language, but still want to utilize the benefits of custom-written scripts on their company websites. A great way to do this is to utilize something called PHP programming to have custom scripts for a business website.
How To Choose The Right SEO Company For Your Needs
Choosing the right SEO company is about more than simply picking a group of professionals you like or the ones who give you the best price for their services. In many ways, you develop a working relationship with your web designer and SEO professional every bit as important as those with any of your co-workers. It is not an exaggeration to say that a good web professional can help to save a struggling business, while a poor one can bring down a successful company.
Do I Really Need A Social Media Campaign?
In a world in which everyone seems to be on social media, it may still not be apparent what a good social marketing campaign can do for your business. By harnessing the power of social media, you can exponentially increase your reach and bring a vast new audience to your website. No matter what business you have, this makes good marketing sense.
Social media has been shown to give a very high return on investment or ROI for your marketing dollars. In most cases, social media marketing returns every penny spent in increased traffic to your site, and in many cases, you earn far more from this traffic than you spent on your marketing campaign.
Three Things That Boost Your Website Traffic
There are many things you can do to boost traffic and visitors to your website. However, each of these strategies represents an outlay of time and effort. The most effective strategies combine the smallest amount of effort for the largest return on your marketing investment. How do you know which strategies are most effective and … Read More
The True Cost of Skimping on SEO
Many articles have been written about the cost of SEO or other internet marketing strategies, but have you ever asked yourself: what is the cost of not using SEO for my business?
Realistic Marketing in 2021
The year 2021 is full of unknowns, but one thing seems clear; online shopping is not likely to decrease any time soon. In 2020, more than 250 million people bought something digitally in the United States; that figure is expected to increase to nearly 275 million by 2024. While the most popular shopping categories are electronics, media (including books and video), and fashion, there is a “bleed-through” effect; as people become used to using the internet for goods, they also begin to look online for services.
How To Build An SEO-Friendly Legal Website
If you are looking for a way to bring more potential clients to your door, word-of-mouth and your website are probably your two best resources. While you have a great deal of control over the experience people have with your firm, leading to good word-of-mouth advertising, you have less control over the Internet. For this reason, it is imperative that you have a well-designed, functional website and utilize the power of SEO to drive traffic to your site.
What goes into creating a content-rich site that will not only draw visitors but lead them to contact your firm and hopefully become clients? There are several factors that go into building a search-engine-friendly website that you should consider when hiring a designer: