Smart social media use can make a huge difference for small businesses at a significantly lower cost than traditional marketing. According to Social Media Examiner’s industry report, 92% of marketers working with small businesses said that social media is a crucial component of their marketing efforts.
As for the small businesses that are seeing a big ROI on their social media efforts, just what are they doing? The folks at SCORE, a nonprofit supported by the U.S. Small Business Administration, recently surveyed a host of small businesses to get a better understanding of their tactics. Below are a few highlights from SCORE’s findings.