What’s Working for Small Business on Social Media?

Smart social media use can make a huge difference for small businesses at a significantly lower cost than traditional marketing. According to Social Media Examiner’s industry report, 92% of marketers working with small businesses said that social media is a crucial component of their marketing efforts.

As for the small businesses that are seeing a big ROI on their social media efforts, just what are they doing? The folks at SCORE, a nonprofit supported by the U.S. Small Business Administration, recently surveyed a host of small businesses to get a better understanding of their tactics. Below are a few highlights from SCORE’s findings.

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4 Ways to Up Your Business’s Game on Instagram

If Instagram is not on your social media marketing plan, it should be. Two months after its launch in 2010, it had one million users. Right now, there are 500 million active users. It’s bigger than Twitter, which has 313 million active users.

In this article, we’ll share tips for how you can position your business for success on Instagram with compelling content, which can be tricky since so much emphasis on Instagram is placed upon imagery.

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Essential Social Media Tips for Businesses

As regular readers of our site already know, we’re huge proponents of helping businesses – big and small – to strengthen their brands through the sheer power of social media. In this article, we’re going to share a few more tips for making sure your brand’s reputation is as strong as it can be on social media.

  • It’s all according to plan.
    There’s much more to social media success than merely slapping up a Facebook status update or sending out a Tweet. In fact, each action you take on social media should be in line with a larger social media strategy. In other words, every comment, like, share or Tweet you make should revolve around driving action towards the goals of your plan.

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Emphasize Local When Thinking Social

Having an online presence is a great way to reach customers on the other side of the country or even the world – but what about using it to optimize your local presence? In this article, we’ll talk about how.

Why Focus on Local

Unless you’re a national chain, chances are good that the key to your business’s success is the development of a loyal roster of patients from your own community. To do that, you need to be in tune with local issues and needs.

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Reach New Customers Through Social Media Optimization

A recent study from the Pew Research Center tells us that 63 percent of Facebook and Twitter users get their news from those social media platforms. In this article, we’ll talk about why it’s so important for business owners to move beyond simply having a social media presence so that they are actually engaging their potential customers.

SOCIAL MEDIA OPTIMIZATION (SMO) AT A GLANCE

Before we go any further, it’s important that you think of social media outlets like Facebook andTwitter as much more than gathering places for family and friends to share photos of their dinner plates and pets.

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