How to Grow Your Business Quickly With Online Strategies

Most new business owners have a strong interest in quickly building their businesses.  Because of this, they sometimes succumb to the myth that you have to invest in expensive advertising, even if you have to borrow money to do so.  The truth is that, with the right SEO company, you can often grow your business quickly without spending more than you budgeted for advertising.  The key is to find the right SEO professional who can assess your market and guide you to the most profitable online advertising strategies so that you can maximize your return on investment and see immediate results in your client contacts.

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Caldiatech Adds Proceso App to Lineup

Caldiatech is excited to announce that we have added the Proceso app to our lineup of high-quality digital tools.  This app is designed for O365 and Teams and provides support for business productivity platforms.

How important are productivity platforms for today’s businesses?  The answer may surprise you.  Of all the technology items you spend your budget on, a productivity platform may give you the largest return on investment–and many businesses do not even utilize these key tools!

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Powering Through COVID With The Right Workplace Software

There is no doubt that COVID has changed the way we all see the world, and particularly how we go about work.  With thousands of people still working from home due to shutdowns or quarantines, we have to think outside the box when it comes to managing our workload.  With the help of Caldiatech, you can design the right programs and platforms for your business and keep up with the competition, no matter where your employees are!

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A Look Ahead to 2022 and Your SEO Plan

Happy New Year!  As we move into 2022, it is time to look back on the challenges of 2021 and make a plan to move forward in 2022, making it the best year ever for your business! The Challenging Year One word that stands out as we review 2021 is “challenging.”  Between the pandemic, lockdowns, … Read More

New SEO Strategies for the New Year

The New Year is a great time to take stock of your SEO strategy and see if it is meeting your current needs.  We all know that not only do our needs change, but over time our client base evolves as well.  Customers who were once dedicated online shoppers on their laptops are now moving to mobile phones, and those who were resistant to using websites to seek out information now find they are the primary source for answering questions.  Because your client base is always changing, your website and SEO strategy should also change to meet demands.

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Why Clients Should Be Involved In Marketing Strategies

Have you ever felt that your technology manager isn’t listening to you?

Some technology companies take the approach that “the less the client knows, the better.”  This wrongful attitude springs from a lack of understanding of client needs as well as a belief that clients cannot understand the technical aspects of Internet marketing.  This is simply untrue, and at Caldiatech we include our clients in every aspect of their online growth.

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Strong Holiday Shopping Predictions Mean It’s Time for SEO Updates

SEO, SEARCH ENGINE OPTIMIZATION,

The latest predictions to come from financial experts are showing a strong holiday shopping season, with anticipated spending increases of between seven and nine percent over 2020.  Some experts predict that holiday sales may exceed $1.3 trillion this year.

With more than two-thirds of this shopping occurring online, it is important for businesses to be ready for the holiday surge.  Competition is fierce, and having the right website and SEO plan is crucial for success for businesses this year.

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How Social Media Helps Your Business

Social media is an extremely powerful tool to help you grow your business, but many business owners do not take advantage of this amazing resource.  This may be because they lack the skill to successfully manage social media.  It could also be because they simply do not understand all the ways social media can help a business get noticed by potential customers and clients.  No matter what the reason, ignoring social media in today’s market is essentially leaving money on the table.  With a solid social media plan, you can keep your business active and growing with the help of Facebook, Twitter, Google Plus, LinkedIn, Pinterest, and other platforms.

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How Outsourcing Your IT Frees You To Grow Your Business

Some small- to medium-sized businesses struggle with a basic question:  what is the most cost-effective way to handle IT?  In some cases, they may believe that it is easier to hire a part-time or full-time dedicated IT employee to handle not only their digital resources but also their internet-based marketing than to outsource these jobs.  The question becomes:  does it make sense to pay an employee for this work, or should I consider outsourcing this job to a contractor?

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