For businesses, being at the top of a Google search page is where it’s at. Statistics tell us that the first page of a Google search return can capture over 90% of traffic clicks business owners are aiming for.
The prime real estate on a Google search return, of course, is the Featured Snippet…that framed summary that usually appears at the top of the page or just below the paid ad. But does not being in the Featured Snippet significantly hurt your online business?
It’s not unusual for Facebook to be in the news, but recently the social media behemoth has been making headlines for all the wrong reasons. Coming clean to admit that user data has been anything but private, Facebook is obviously at a crossroads.
But is Facebook still a good place for businesses to do business? We’ll talk about it in this issue.
If your site is not mobile friendly, you had better make plans to fix that, and you’d better do it quick. Act as if the success of your business depends upon going mobile-friendly since it actually does.
That’s because Google is on the verge of flipping the script in terms of website indexing. Rather than indexing desktop versions of sites, Google is about to go with mobile-first indexing.
If you’re not confident about your business’s overall online presence, you’re not alone. A new report written by the CEO of Web.com says that only 54% of small business owners feel “very confident” about their online efforts.
In this issue, we’ll talk about the report, and how partnering with experts like Caldiatech can boost your confidence level about your own business’s online marketing efforts.
Let’s say you’re looking over the analytics for your business website, and while traffic to the site looks really good and strong, you notice that converting the visitors into sales isn’t happening. What’s going on?
It may surprise you to learn that the majority of your visitors may not be human at all. We’ll talk about it in this issue.
It would be difficult to deny that social media has drastically changed the way we converse with another. While everyone else is talking on social media, one of the best ways business owners can keep track of all the engagements to better their business is through social listening.
We’ll talk about it in this issue.
Last year, for the first time ever, the number of mobile-only adult Internet users topped the number of desktop-only Internet users. The importance of the smartphone and tablet cannot be ignored.
In this issue, we’ll talk about ways you can make sure your business is ready to handle the continuing growing influx of mobile customers.
The National Retail Federation is expecting more than $655 billion in holiday sales this season. That’s up more than 3% from last year.
In this issue, we’ll talk about how you can utilize and tweak your online marketing so that your business can get a slice of that pie.
A web presence is the most effective method of reaching and building targeted audiences. It’s also a fast way to nurse a negative impact on your business. In this article, we’ll focus on ways you can tell if your business’s site is outdated or dull.
Information That’s Outdated
Dated content can confuse and aggravate customers. It can also give new visitors to your site the impression that you’re no longer in business.
As we surf the web, we love to take advantage of shortcuts. Hyperlinks – known simply as “links” these days – are the epitome of a shortcut.
In this article, we’ll talk about the importance of including hyperlinks on your business site and how doing so can improve your business’s online reputation.
