Making Sure Your SEO Strategies Are Current

A recent Caldiatech blog shared search engine optimization (SEO) trends that had been noticed at the half-way mark of 2016. The overriding point was that SEO practices – like just about every other technology-related tool – is forever in a state of flux.

With this entry, we’re going to touch on a few SEO techniques that have overstayed their welcome yet are still being used by many businesses and organizations.

Read More

Bone-Crushing Mistakes to Avoid in Internet Marketing

Internet marketing has little in common with traditional marketing. It really is an entirely different beast. Because of that, it’s very easy for business owners to become frustrated when their Internet marketing investment doesn’t seem to be paying off.

With that in mind, here are a few absolutely bone-crushing mistakes many companies – large and small – make in their Internet marketing efforts.

Read More

SEO Trends Mid-Way Through 2016

We’re already well past the halfway mark in 2016, and there is a host of trends related to search engine optimization (SEO) trends we’ve picked up on.

  • Out-of-the-box SEO keeps getting better.
    Just like everything related to technology, SEO is growing by leaps and bounds. In fact, there’s a host of widgets and tools at the disposal of webmasters to use with minimal manual input. Such tools are crucial to ensure site optimization shortly after launch.

Read More

Common PPC Mistakes

We’ve talked recently about pay per click (PPC) marketing and how it can help your business take off. This entry is aimed at the PPC DIYer, and is specifically provided to help you avoid some of the most common pitfalls of PPC marketing.

Ignoring Your Landing Page

Before you push your campaign live, you can prevent a lot of unintended harm to your business by testing every bit of plan – especially the landing page.

Read More

Tips for Selecting the Right Cloud Vendor

We’ve written several blogs lately about the advantages of cloud computing for businesses. In this entry, we’ll offer a bit of advice on how to select the right cloud service partner for you and your business.

How Many Businesses Are Actually Using Cloud

A recent survey tells us that about 72% of organizations in the U.S. have at least one of their applications hosted in the cloud. Other key findings from the survey indicate:

Read More

How to Select the Right Consultant

The early days of the Internet were a mixed bag for businesses finding their way on the then new medium. All too often, negative experiences resulted from Internet consultants who seemed to be finding their way as well.

Thankfully, the combination of time and natural forces combined to weed out the pretenders from the contenders.

Read More

Top 5 Essential WordPress Plugins

A common request from our clients are WordPress plugin suggestions so that they have the right set of tools to take their businesses to the next level. In this article, we’ll focus on some of the more essential plugins.

Must Have WordPress Plugins

There are currently about 40,000 plugins for WordPress available for download. Here’s a selection of free and premium must-have plugins that can seriously jumpstart your business website.

Read More